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Why technobabble is the No.1 sales killer?

technobabble is a sales killer

Technobabble is the number one sales killer…


Well, we all love our products so much we learn everything there is to know about them, and immediately tell every potential customer technical stuff they’re just not interested in.

We want people to understand why they should buy our product, but for some reason, we automatically start to spew the technobabble we’ve learned.

We talk about why this product is the best and mention all the science behind what we do.

Take electric car chargers. Telling potential customers about the required cables, switches, and the amount of work the government make us do to secure your £350 OLEV or OZEV grant, is a complete sales turn off.

We soon found that people are only interested in the things that will improve their status.

Yes, they want confirmation we have the necessary accreditation, and we’ll install EV chargers safely and in guaranteed quick time frames.

But aside to this, what they really want to know is will it charge my car quickly, does it look stylish, is the colour nice, does it save lots of cash against fossil fuels, has it got a warranty, can I lock it so no one can steal my electric and does it have a timer, so I can charge when it’s most convenient.

Remember, people don’t buy logically, they buy based on emotion and whether the product will improve their status in some way.

…then they use logic to justify the purchase decision they’ve already made.


Alison Whitfield

News Categories
28 January 2021
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Electric Vehicle Homecharge Scheme

The scheme is currently open to applicants that:

  1. Rent their house or bungalow.
  2. Own or rent an apartment / flat.
  3. Are the landlord of a domestic rental property.
  4. Are a social housing provider.
  5. Has dedicated off-road parking at the property.
  6. Own or have ordered a qualifying vehicle.
  7. Have not previously claimed an OLEV grant.

Not sure if you are eligible?

Contact us to discuss your individual requirements.

Standard installation terms

  1. Fitting of an EV charger on a brick wall, or to another suitable permanent structure.
  2. Up to 10 metres of cable, run and neatly clipped to the wall between the electricity supply meter/distribution board and the charging unit.
  3. Supply meter/distribution board on the inside of an outside wall.
  4. Routing the cable through a drilled hole in a wall up to 500mm thick (if required).
  5. Fitting & testing of electrical connections & protections required for the EV charger.
  6. An additional three-way consumer unit (if required).
  7. Installation of a Type C MCB and a Type A RCD or a type A RCBO.
  8. No groundworks 

Not standard installation?

Contact us to discuss your individual requirements.