There’re 3 critical elements that affect our judgement of any product…
Function: a better-looking electric vehicle charge point, still needs to be reliable and charge your car quickly. There’s no point investing in the best design if it doesn’t perform the basic requirement well.
Form: once you’ve confirmed it will perform the basics well, it then comes to aesthetics, does it look good from your perspective?
Aesthetically we tend to promote 3 home EV charge points.
- Wallbox Pulsar Plus as the best entry level tethered unit.
- Sync EV as the world’s smallest and most discrete socketed charger.
- Andersen A2 at the high end, as it’s probably the most aesthetically pleasing charge point.
Meaning: which refers to the significance and associations customers experience with a product.
Not just the physical product itself, also with the company associated to that product, and the overall experience they’re likely to receive.
With charge points and most other lifestyle products, people choose the product they most associate with, whether that’s down to colour, size, style, tethered or socketed.
Then they’ll choose a company to install it who have a clear track record of guaranteed installation times and proven safe rigorous installation processes.
How do they find this information out?
Simple, through reviews and recommendations.
People are much more likely to buy from you if other people tell them your product is great and that you do a fantastic job.
How do you get great reviews and recommendations?
…that’s simple, consistently do a great job.