When looking to start a new business look what frustrates people, and create a solution…
But you must make sure you bring any stakeholders with you, otherwise it’ll probably fail.
The Napster service specialised in sharing music on the internet, and it had a huge amount of digital content on tap that could be downloaded for free.
It was a refreshing change for people that had been strictly limited to physical audio sources for many years, like tapes, records, and CDs.
All that people needed was a free Napster account, and it chalked up a staggering 80 million registered user within 2 years.
One major problem, they didn’t do a deal with the main record labels, who ended up suing them for millions, and ended in bankruptcy in 2002.
Apple watched on, approached the record labels, and launched iTunes; the rest is history.
Although electric vehicles are in their infancy, people are frustrated with the level of service they receive from some EV charger installation companies.
Car dealerships particularly find it difficult to recommend a reliable EV charger installer to their electric car customers, because of long delays and poor-quality work.
So, we built an EV charger installation company with rigorous installation processes, and a 14-day installation guarantee, giving people certainty and peace of mind.
Our stakeholders are the EV charging unit manufacturers, and we’ve taken them with us on our journey, gaining approved installer accreditations and sharing our plans.
…when launching a business to solve a problem, make sure you take any stakeholders with you.